Data Mining Applications

Data mining can be applied to variety of data, whether generated internally or externally, and may be used for multiple applications such as:

• Customer profitability analysis and forecasting
• Customer segmentation analysis
• Customer profiling and behavioral modeling (churners and defectors)
• Understanding purchasing behavior of customers
• Customer demand forecasting
• Dynamic customer and/or prospect scoring
• Channel distribution optimization
• Call center and customer contacts management
• Advertising and promotion campaign cost/benefit analysis
• Building cross selling models
• Credit risks assessment
• Detecting credit card or insurance fraud
• Predicting probable changes in financial markets